Quantitative Research

Surveys built to measure markets, brands and customers with confidence.

Quantitative Research
Measurement at scale
Research

Robust, statistically reliable measurement.

Quantitative research tells you how many, how often and how much. We design surveys around the decision you need to make, field them with properly profiled respondents and deliver results that stand up to scrutiny.

Sample designs built around your question, not a template.

Single-market studies to multi-country trackers. Talk to our team

Methodologies

Online surveys

Fast, flexible questionnaires that reach consumers and professionals on any device.

Telephone (CATI)

Interviewer-led interviews for hard-to-reach audiences and topics that benefit from interviewer support.

Face-to-face & CAPI

In-home, in-store and central-location interviews where context matters.

Trackers

A consistent design across waves so that changes over time are measured reliably.

Key benefits

A rigorous approach to measurement.

Quotas and weighting that reflect the real market.
Built-in quality checks on speeders, straight-liners and duplicates.
Clean data in SPSS, Excel or the format your team uses.
Charts and an executive summary of the key findings.
demo-business-services-details-faq-icon
FAQs

Quantitative Research FAQs

It depends on how precise the answer needs to be and how many sub-groups you want to compare. We recommend a sample size with the margin of error spelled out for the total and for each key group, so you can weigh cost against confidence.

Aim for 10 to 15 minutes. Longer surveys raise drop-out and lower attention towards the end. When we review your questionnaire we flag questions that can be shortened, merged or cut without losing what you need.

Yes. We manage translation, local sample and fieldwork timing so every market is collected on the same design and can be compared directly.

Every dataset goes through automated and manual checks: attention questions, speed and pattern checks, open-end review and de-duplication before anything reaches you.

When the achieved sample differs from the population you want to describe, yes. We agree the weighting targets with you before fieldwork, from census figures or your own customer data, and report both weighted and unweighted bases.

A clean data file, banner tables with significance testing and, if you need it, a chart report with a summary of what the results mean. The format is agreed at the start.

Other services

Qualitative Research
Qualitative Research

Interviews and groups that uncover the reasons behind behaviour.

Online Data Collection
Online Data Collection

Verified respondents and managed fieldwork across markets.

B2B & Healthcare Research
B2B & Healthcare Research

Hard-to-reach professionals, decision makers and clinicians.

Discuss your next research project with our team.

Scroll